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Look for the helpers.

You will always find people
who are helping.

Mister Rogers

Even when you think there is not much you can do we found that there is always something you can do. When Covid-19 hit NYC, we were overwhelmed, felt helpless and in shock. As proud New Yorkers we quickly shifted our business to focus on the front-line healthcare workers. In order to keep our healthcare workers as healthy as possible and boost their immune system, we were able to donate our Elixir to hospitals in every borough. We also donated to the local restaurant workers that supported these healthcare workers by feeding the nutritious meals. We are so proud of the brands that we partnered with to deliver Elixir, meals and masks. Here are a few of the heroes that we met along the way.